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Black Velvet Color Stacked Logo with Crest
 

Black Velvet

Started by Gilbey’s Gin in 1951, Black Velvet initially emerged from the barrel as “Black Label.” But after the original distiller (Jack Napier) sampled the first batch, he changed the brand’s name to reflect its uncommon velvety taste and smoothness. Since then, Black Velvet has grown to two million cases annually and is sold in over 55 countries around the world. To learn more, click here

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Black Velvet Key Selling Points

Key Selling Points

Black Velvet—aged 3 years—is a two million-case brand and Black Velvet Reserve—aged 8 years— is a 67,000-case brand. Learn more 

Black Velvet Style

Style

Black Velvet Canadian Whisky is renowned for its remarkably smooth taste, slightly sweeter taste profile, and clean finish. Much of this style is driven by the higher rye content of Canadian whiskies and Black Velvet’s special distilling process. Learn more 

Latest Updates

 
Black Velvet Reserve - 91 Points, "Excellent, Highly Recommended"

Ultimate Cocktail Challenge 2011 
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